Buenas amigos, hoy vamos con una acción de SEO que puede resultar muy interesante para cualquier pyme, vamos a explicar el proceso mediante el cual puedes medir la fuerza de una web.
Sabiendo cómo medir la fuerza de una web, y sabiendo quiénes son nuestro competidores offline, podemos traspasar este estudio al ámbito Online y saber qué empresa en Internet está dedicando recursos a acciones de Marketing Online.
Bien, pues para medir la fuerza de una web, se suelen usar varias métricas, aunque estos parámetros cambian continuamente, pues cada vez podemos disfrutar de métricas más detalladas y explicativas.
Históricamente se ha usado para medir el predominio de una web el PageRank, aunque esta métrica ha dejado de actualizarse y por tanto de ser un referente para medir la fuerza de una web. Así que ahora, las métricas por excelencia y que todo Consultor de Marketing Online debe conocer son el Domain Authority (DA) y el Page Authority (PA).
MEDIR LA FUERZA DE UNA WEB, AL DETALLE:
Domain Authority: Conocido como DA, este aspecto nos va a indicar la autoridad del dominio, es decir si el dominio de una web que estamos analizando es fuerte y tiene una buena supremacía. La clasificación tanto del PA como del DA se mide en una escala ascendente de fuerza que va del 1 al 100.
Page Authority: Igual concepto que el anterior en cuanto a la forma de medirlo, pero difiere en que el PA nos va a dar la fuerza / autoridad / supremacía de una página en concreto. No todas las páginas de una web van a tener la misma autoridad, puesto que hay páginas que canalizan más importancia que otras.
¿CÓMO MEDIR LA FUERZA DE UNA WEB?
Este ranking fue elaborado por la empresa MOZ, sin duda alguna empresa puntera en cuanto a temas de posicionamiento se refiere. Por tanto, debido a la empresa creadora, pues estamos ante el Ranking Moz.
Dicho ranking asegura la empresa que se elabora teniendo en cuenta multitud de aspectos, entre los que destacan; la cantidad de enlaces entrantes, tiempo de expiración de un dominio, optimización onpage de la web, calidad de las páginas…
Para medir una web y sacar nuestro ranking PA y DA, entramos en Moz y pegamos la URL de la web a medir, en cuestión de segundos la herramienta nos dará ambos valores y podremos sacar nuestras propias conclusiones. Esta herramienta también la podemos incluir como extensión de Chrome o Mozilla y poder ver cada vez que navegamos el PA y el DA de toda web que visitemos.
¿CÓMO SE SI UNA WEB ES FUERTE?
Cómo dijimos párrafos anteriores, cuanto más alto sea e valor del PA y el DA significará que más competitiva es una web. Aun así, en términos genéricos, los consultores que se dedican o dedicamos al SEO, estamos siempre muy atentos a este ranking, pues es clave para ver también si una web tiene o no un SEO fuerte.
Se suele decir que cuando una web tiene de 25 a 30 sobre 100 en ambos aspectos, es una web fuerte y por tanto difícil de posicionar en buscadores por encima de ella.
Esto ha sido todo amigos, espero que os sirva de ayuda, lo hayáis comprendido y lo más importante para mí, que lo pongáis en práctica.
Un saludo, ¡nos leemos! 🙂
Nice posts! 🙂
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