4 errores de Marketing al crear una empresa

Buenas amigos, una vez que hablamos un poco de SEO, y sobre algunos de los pasos que podemos llevar a cabo para optimizar nuestra web, vamos a hablar en este post, de algo más generalista.

errores de marketing

Resulta que cuando estamos empezando a montar una empresa y toca entrar a ver el aspecto online, podemos sentir algo de frustración si no sabemos muy bien los pasos a seguir, o por el contrario que creamos que estamos haciendo bien el proceso de implantación online, y no es así. Es por ello que siempre es aconsejable ponerse en manos de un profesional del Marketing o recibir un asesoramiento.

Es por ello que vamos a establecer 4 errores de Marketing fundamentales al constituir una empresa.

cuatro-errores

 

1.) Ausencia en redes sociales

Es un error que cometen a menudo muchas pequeñas empresas en sus comienzos o peor aún, empresas que están en redes sociales pero su actividad es nula o sin sentido, esto es un fallo bastante grande en las empresas. Tener presencia en las redes sociales, no consiste en abrir la cuenta y dejarla ahí, o publicar contenido no temático, estas acciones son totalmente erróneas. Tenemos que entender lo que supone estar en estas plataformas sociales, puesto que a través de las mismas podemos enseñar a nuestro publico objetivo por ejemplo, los servicios o productos con los que contamos en nuestra empresa, o notificar a nuestros seguidores los cambios que llevemos a cabo y así aprovechamos la inmediatez de las mismas. Teniendo en cuenta la cantidad de personas que usan las redes sociales para diversas acciones,, si no las usamos correctamente son clientes que perdemos.

errores de marketing al compartir

 

2.) No tener página web

Es el fallo más contundente en lo que a marketing online se refiere que puede tener una empresa, puesto que la web de una empresa debe ser la pierda angular de la estrategia de digitalización de un negocio, la cual irá acompañada de las redes sociales. No tener una web corporativa es como si nos disparamos a nosotros mismos, puesto que cuando una persona oye hablar de una empresa y tiene curiosidad, lo primero que hace es acudir a Internet y ver que habla ella de sí misma. Si alguien pregunta simplemente  ¿Por qué?, la respuesta es más sencilla que obvia, y es que lo que no está hoy en Internet, no existe. No es necesario empezar con una web súper sofisticada, simplemente que se adapte a lo que necesitamos y poco a poco ir mejorando. 

errores de marketing, web

 

3.) Desconocimiento inicial

Todo tiene un comienzo, y al principio nadie nos conocerá. ni aunque creemos nuestros perfiles sociales y la web, es por eso que debemos de compartir nuestra web por otros directorios, webs y portales, hacer un poco de promoción de la misma. Es importante el papel que puedan desempeñar nuestros amigos, ya que nos pueden ayudar en esta tarea adjuntando el enlace de nuestra web e invitando por la redes sociales a entrar en nuestra web. Son cosas obvias, pero el comienzo puede hacerse cuesta arriba.

errores de marketing, grito

4.) Desorientación Online

Seguramente seamos nosotros mismo los que llevemos el tema de contenido en la web, las redes sociales, las publicaciones en las mismas… y todo el trabajo en lo que a marketing online se refiere.Estas tareas son necesarias y nos permite seguir creciendo en otros campos de la gestiñon de una empresa, pero, ¿realmente tenemos tiempo, medios y conocimientos para llevar a cabo todas estas tareas correctamente?, teniendo en cuenta que además debemos seguir con el papel de «jefe» y llevando la administración de nuestra empresa. Es por ello que a veces por el propio beneficio de la empresa y el de nuestro tiempo y estrés, es mejor delegar ciertas tareas en personas con formación y conocimientos, que supone siempre remar en nuestro favor.

desorientación en errores de marketing

 

Esto es todo amigos, espero ante todo que os animéis a seguir algunos consejos, pero sobre todo que no perdamos o que adquiramos el gen emprendedor, que no hay sensación más bonita sintiéndose realizado haciendo lo que nos gusta para nosotros mismos.

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